On Top: MIMA Summit a Success
Alright. I am very proud to say that I am no longer a MIMA Summit virgin.
Yesterday, I had the unbelievable luck to be one of several hundred to attend what must be one of the best conferences in the country. Yeah, you heard me. The big old United States.
What made it so great you ask? The Summit started with a stellar keynote by Avinash Kaushik (@avinash), one of the undeniable wise-guys from Google. Not only was it great content, but he understands the showmanship that is involved with presenting information. He talked about great experiences online leading to true ROI – and how to measure it. He also humbled some of our local big brands by telling them what they’re doing wrong. No joke, Best Buy, who had several TABLES of people right next to the stage, was one of his victims. 3M – whose products he loves, also was brought to it’s digital knees.
And rightfully so. One of the great things he pointed out was the age of the internet was also the most poignant example of what I call Digital Darwinism. Only good experiences survive. The rest perish. Many companies have lost their brand, profit, revenue and existence due to the web. And that isn’t a bad thing. The web provides accountability for success, and the ability to accurately test digital alternatives.
If I had payed the $450 just to see Avinash, it would have been worth it. But then, it kept getting better.
There are tremendously talented agencies in town – of which I’m proud to say many are our clients. But that’s not all. One of the greatest things was my brief encounter with Molly. Molly is a Senior at a liberal arts college currently. She came to the Summit (both days- the whole package). Why? She’s not a designer, or in UX. But because she wanted to see what it’s really like. What the world of Interactive and digital truly bring to the table. She was incredibly bright, and it made one thing clear: the future of the marketing world will be ok. She was hungry, smart, and someone out there better hire her right away. If you don’t, I will. Unfortunately, I’m stupid and didn’t get her last name.
SpyderTrap was also kind enough to build a great iOS App to keep me on track for the day. Not an easy task, in a short timeframe, and well executed.
Those little moments of greatness transpired throughout the day, and it made one thing for certain:
MIMA Summit 2012 will be amazing and I cannot wait for it.
Congrats to all who participated, presented, volunteered, and of course the committee members who helped make it so successful.
I’ve compiled some of the presentations from SlideShare below, plus the Minnov8 guys did an outstanding job of providing content throughout the day as well. Make sure you check it out.