When Comments Go Wrong
As I watched my Facebook stream update this hallowed eve, I saw pictures of cute kids and pumpkins. I also saw an interesting link from Black Retail that originated at AdAge.
It was interesting, but as history repeated, the comments were the best part.
I am one of the bloggers involved in the buzz about M&M’s White Chocolate Candy Corn candies at Walmart via the #MMsGetCorny hashtag. We have worked diligently for three months to show brands how to utilize the power of bloggers to promote their products via social media outlets like Twitter, FaceBook, Pinterest, YouTube, Flickr, etc. Hopefully more brands will take notice!!! Check out http://mmsgetcorny.com.
That was the first comment.
Of about 18 similar ones.
The original post went up around 8:30 pm.
The editor got fed up around midnight. After what looked to be 17 (in a row) of these types of comments:
I am yet another blogger that participated in this campaign through Collective Bias but unfortunately, I was one of the unsuccessful bloggers that had to make a last minute substitution because the M&M’s White Chocolate Candy Corn Candies didn’t show up in time! In fact, my Walmart offered absolutely no help. They couldn’t (and didn’t make much effort) answer why the highly publicized debut date was not adhered to at their store. I seemed to know more than they did even though it was all over the flyer that they had upon entering the store???? Social media is a very powerful tool and the buzz created on my FB alone drove up their sales. People across the country were buying these candies just to tell me what they tasted like, when they got them, and offering to ship them to me! We’ll continue to talk, glad brands (and you) are listening!
What. The. Crap.
Don’t be stupid.
I guess I am glad to see that they all admitted that they were working for Collective Bias, but I think it’s sad that no one told them that a) their name is silly and b) it’s not about the virtual reach that having paid bloggers promote their wares.
Yes, we rely on social media for more decisions than ever before, but just because someone blogged that candy corn M&M’s are great, doesn’t mean I’ll listen to them. I NEED something of value, from a trusted source. Stop Collectively Yelling – start listening.